With regards to business proficient insider, look at this tips why Google My Business is important to you.
Google My Business is a gratis local marketing platform that enable business owners and marketers to control how their business is showed on Google Search and Google Maps. GMB is a listing on Google that displays your name, address, contact information, website link, and hours of working period.
With “Google My Business” You can profit with this benefits
- It increases your visibility on the web
One of the biggest benefits of creating a Google My Business listing is that it improves your business’s visibility on the web. When you search for a product or service on Google, the first three listings are usually Google Adwords advertisements, followed by a map with the Local 3-pack, then the organic results appear
- It helps you share information with your potential customers
GMB allows you to share information about your business, including your address, contact information, and working hours. It also allows you to share news, updates, announcements, offers, and more. These posts show up on Google Search and Maps, enabling you to keep in touch with potential customers and keep them updated.
- It helps you reply to the queries of your potential customers in real-time
Google recently added a messaging feature that allows you to chat directly with potential customers who find your profile on the search results page. The feature enables you to quickly answer questions in real-time and help your current and potential customers.
- Boosts your appeal among potential customers with reviews
Reviews are an influential factor when customers are making a purchasing decision. Nearly 90% of customers read online reviews to evaluate the quality of a local business, and most customers always choose the product with the highest reviews. Google My Business lets customers review your business and leave feedback. This not only boosts your appeal to potential customers, but you also get honest evaluations about the things you’re doing right and the ones you need to improve.
- Increase traffic and sales
While in business you cannot completely avoid the ups and downs, having a Google My Business listing can help you increase your traffic and sales. According to Google, by having a Google My Business listing, businesses are 70% more likely to attract local visits from browsing users. The multiple verification steps that every business must complete before appearing in local searches create trust among customers, and hence, you’re likely to see a significant increase in sales. Having appeared in local searches, your website needs to capitalize on the opportunity by loading quickly. If your site currently takes too long, take steps to reduce the time that users spend waiting for pages to load.
- Free Google Advertising
There are several ways to promote your business and get it on the first page of Google. One way is to run a Google Ads campaign, but you need to have a budget. The other way is to improve your SEO, but this takes time to build your authority and ranking. A GMB listing, however, offers a faster and cheaper way to get targeted exposure on the biggest search engine. Creating, claiming, and verifying your listing does not cost you anything and you take less time to optimize your profile.